🔒 Legal Document

Privacy Policy

SimDel — Digital Services Platform (Telecom, Bills, Travel & More)
by Ansh Store, Pakri Bir Bhadra, Deoria, UP — 274206

Effective Date
12 December 2025
Last Updated
March 2026
Version
3.0
Applicable To
All SimDel users — online & offline
Governing Law
DPDP Act 2023, IT Act 2000
Jurisdiction
Courts at Deoria, Uttar Pradesh, India
ℹ️

SimDel (operated by Ansh Store, Pakri Bir Bhadra, Deoria, UP — 274206, owned by Mr. Prahalad Gupta ji) is committed to protecting the personal data of its users in accordance with the Digital Personal Data Protection Act, 2023 ('DPDP Act'), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ('IT Privacy Rules'), and all applicable Indian laws. Full compliance provisions are scheduled to come into effect by 13 May 2027 (DPDP Rules 2025). SimDel is proactively building compliance aligned with these timelines.

Table of Contents

📄 PRIVACY POLICY — ALL SECTIONS

1. Definitions
2. Scope & Applicability
3. Data We Collect
4. How We Collect Data
5. Lawful Basis for Processing
6. Purpose & Use of Data
7. Data Sharing & Disclosure
8. KYC — SimDel Handles No KYC Data
9. UPI / Payment Data
10. Helpdesk Communication Data
11. Data Retention
12. Data Security
13. Cookies & Tracking
14. Children's Privacy
15. Your Rights as a Data Principal
16. Cross-Border Data Transfer
17. Third-Party Services
18. Data Breach Notification
19. Compliance — DPDP Act 2023
20. Contact & Grievance Officer
Privacy Policy — All Sections
01Definitions
  • "Data Principal" means the individual to whom personal data relates — i.e., you, the customer or user of SimDel.
  • "Data Fiduciary" means the entity that determines the purpose and means of processing personal data — i.e., SimDel / Ansh Store.
  • "Data Processor" means a person who processes personal data on behalf of the Data Fiduciary — e.g., the Operator, travel booking platform, or biller to whom service data is forwarded.
  • "Personal Data" means any data about an identifiable individual — including name, mobile number, address, email, UPI ID, travel details, bill account numbers, and transaction records.
  • "Processing" means any operation performed on personal data including collection, storage, use, disclosure, and deletion.
  • "Consent" means a freely given, specific, informed, and unambiguous indication of the Data Principal's agreement to the processing of personal data.
  • "Data Breach" means any unauthorised or unlawful access, disclosure, alteration, loss, or destruction of personal data.
  • "Data Protection Board" means the Data Protection Board of India established under the DPDP Act, 2023.
02Scope & Applicability

This Privacy Policy applies to all personal data collected by SimDel through:

  • The SimDel website (simdel.netlify.app and all subpages), including online forms and automated platform interfaces.
  • Helpdesk communication (+91 8858018999) for support and inquiries.
  • In-store interactions at Ansh Store for SimDel telecom and device services.
  • Telephone calls and SMS communication with customers.

This policy applies to all customers, prospective customers, and visitors of SimDel — for all five service categories: Telecom, Bills & Utilities, Travel & Transport, Entertainment & Finance, and Devices & Accessories.

03Data We Collect

3.1 Data Provided Directly by You

Data TypePurpose / ServiceRetention
Full nameTravel booking, Form submissions90 days post-service
Mobile numberRecharge, SIM delivery, Service formsDuration of service + 90 days
Delivery addressSIM doorstep delivery, device deliveryUntil delivery confirmed + 30 days
Email address (optional)Receipts, e-ticket delivery, OTT account, voucher codesUp to 1 year if provided
Operator & plan detailsRecharge, MNP, SIM deliveryUntil service completion
UPI Transaction ID / UTRPayment verification, dispute resolution1 year
Platform form dataService execution requirements90 days post-service
Bill account / consumer numberElectricity, water, gas, FASTag, insurance bill paymentUntil payment confirmed + 30 days
Travel details (dates, destinations)Train, flight, bus, hotel, cab bookingUntil booking confirmed + 30 days

3.2 KYC Data — NOT Collected by SimDel

For SIM purchase, SimDel redirects customers to the official Operator website via a referral link. The customer completes KYC (Aadhaar, PAN, biometric, etc.) entirely on the Operator's own platform.

SimDel does NOT collect, view, store, photograph, or process any KYC documents. SimDel has no access to any information the customer submits on the Operator's platform after the referral redirect. KYC data is governed solely by the Operator's own privacy policy.

3.3 Data Collected Automatically (Website)

  • IP address, browser type and version, device type and OS.
  • Pages visited, time spent, referral URL — for website analytics and security.

No personally identifiable information is collected via cookies without consent.

3.4 Call Records

SimDel may maintain call logs (timestamps and numbers) for service tracking and dispute resolution. Call content is NOT recorded unless explicitly disclosed.

04How We Collect Data
  • Directly from you: when you submit details through secure online forms on our platform, visit Ansh Store, or contact our Helpdesk.
  • From service providers: limited status updates (e.g., activation confirmation, porting status, booking confirmation, payment receipt) shared by Operators, booking platforms, or billers after processing your request.
  • Automatically: via website analytics and server logs when you visit simdel.netlify.app.
05Lawful Basis for Processing

Under the DPDP Act, 2023 and the IT Act, 2000, SimDel processes your personal data on the following lawful bases:

  • Consent: For data collected via the website and for service requests. You provide implicit consent by submitting an online form or using the website.
  • Contractual Necessity: Processing is necessary to perform the service you have requested — recharge, SIM delivery, porting, bill payment, travel booking, etc.
  • Legal Obligation: Processing required to comply with Operator KYC mandates (DoT norms), TRAI regulations, and applicable Indian law.
  • Legitimate Interest: For fraud prevention, website security, and resolving disputes.
06Purpose & Use of Data

SimDel processes your personal data strictly for the following purposes:

  • Telecom Service Delivery: To automatically process recharges, porting requests (MNP), SIM swaps, DTH recharges, broadband bookings, and OTT subscriptions based on form data.
  • Bill & Utility Payment Processing: To receive your bill account details, verify the bill amount, collect payment, and automatically submit payment to the respective biller.
  • Travel Booking: To receive travel details, search availability, confirm pricing, and automatically deliver e-tickets.
  • Entertainment & Finance Services: To automatically deliver Google Play codes, gift vouchers, and process credit card bills.
  • Automated Payment Verification: To verify integrated UPI payments and process automatic refunds for failed transactions.
  • Customer Communication: To automatically notify you regarding order status and deliver receipts or confirmations.
  • Dispute Resolution: To investigate and resolve refund requests or service complaints via the Helpdesk.
  • Fraud Prevention: To detect and prevent fraudulent activities or identity fraud.

SimDel does NOT use your data for:

  • Selling or renting to third parties for their own marketing.
  • Targeted advertising on third-party platforms.
  • Automated decision-making that affects your legal rights.
  • Any purpose not listed above without fresh consent.
07Data Sharing & Disclosure

7.1 Authorised Sharing

SimDel automatically routes your data with the following API partners and providers only as necessary to deliver the requested service:

  • Jio / Airtel / Vi (Operators): Mobile number, operator, and plan details are shared for recharge processing and MNP assistance. For SIM purchase, SimDel only provides a referral link — no customer data is shared.
  • Billers (Electricity boards, Water authorities, Gas companies, Insurance providers, FASTag issuers, etc.): Bill account/consumer number and payment amount — for bill payment processing.
  • Travel Booking Platforms (IRCTC, MakeMyTrip, RedBus, Goibibo): Passenger names, travel dates, and contact details — for ticket booking.

7.2 Disclosure Under Law

SimDel may disclose personal data if required by: a valid court order, TRAI/DoT regulatory direction, or a request from law enforcement agencies in connection with a criminal investigation under applicable Indian law.

7.3 Prohibitions

SimDel will NOT sell your data, share it with advertisers or data brokers, or share it with any entity not directly involved in delivering your requested service.

08KYC — SimDel Does Not Handle Any KYC Data
SimDel does NOT collect, store, process, view, or transmit any KYC documents or identity data in connection with SIM purchases. This is a fundamental aspect of SimDel's privacy model.

How SIM Purchase Works (Privacy Perspective)

When a customer wants to buy a SIM through SimDel:

  • SimDel provides plan comparison and operator recommendation.
  • SimDel redirects the customer to the official Operator website or app via a referral link.
  • The customer then completes the entire SIM purchase process — including KYC (Aadhaar, PAN, biometric verification, etc.) — directly on the Operator's own platform.
  • SimDel has zero visibility into what the customer submits on the Operator's platform.
  • SimDel receives no data back from the Operator about the customer's KYC outcome or SIM issuance.

Who Handles KYC

All KYC verification, identity validation, biometric authentication (fingerprint/iris via UIDAI), and SIM activation are performed exclusively by the respective Operator (Jio, Airtel, or Vi) in compliance with DoT norms. KYC data submitted by the customer on the Operator's platform is governed entirely by the Operator's own privacy policy.

⚠️Review the Operator's own Privacy Policy before submitting any KYC information on their platform. SimDel is not responsible for the Operator's data handling practices post-redirect.
09UPI / Payment Data
  • SimDel's systems track UPI transaction IDs (UTR numbers) strictly to verify completed payments and automate refunds for failed transactions.
  • SimDel does NOT collect or store credit card numbers, debit card details, CVVs, ATM PINs, or bank account credentials. All payments are processed on secure integrated UPI gateways.
  • SimDel does NOT manually collect payment screenshots; all verification is automated via the NPCI infrastructure.
  • UTR numbers are retained for up to 1 year for dispute resolution.

UPI infrastructure is regulated by NPCI and RBI. SimDel has no access to the underlying payment rails or bank account information.

10Helpdesk Communication Data

SimDel uses WhatsApp exclusively as a Helpdesk support channel. You are not required to send service requests or payment screenshots via WhatsApp, as all services are automated via our platform.

  • If you contact our Helpdesk, your WhatsApp number, name, and message content are visible to our support personnel.
  • Helpdesk chat history is retained for 90 days to resolve ongoing issues, then deleted.
  • End-to-end encryption of WhatsApp messages is provided by WhatsApp's Signal Protocol.
⚠️Do NOT send sensitive documents (Aadhaar, PAN, credit card numbers) to the Helpdesk via WhatsApp. SimDel will never proactively ask for full card numbers, OTPs, or bank credentials.
11Data Retention

SimDel retains personal data only as long as necessary to fulfil the purpose it was collected for, or as required by law:

Data TypeRetention PeriodBasis
Platform form submission data90 days post-serviceDispute resolution, support
UTR / Transaction ID1 yearDispute resolution, fraud prevention
Helpdesk support messages90 daysIssue resolution records
Travel booking details30 days post-journey dateDispute resolution, re-booking
Bill account/consumer numbers30 days post-payment confirmationDispute resolution
Call logs6 monthsCustomer support, disputes
Website analytics data12 monthsPerformance monitoring
Delivery addressUntil delivery confirmed + 30 daysLogistics, re-delivery

After the retention period, personal data is securely deleted or anonymised. Customers may request early deletion of non-mandatory retained data (see Section 15).

12Data Security

SimDel implements appropriate technical and organisational measures to protect your personal data:

  • Encrypted Transport: All data submitted via our online forms is transmitted using TLS encryption.
  • Access Control: Only authorised SimDel personnel access customer data, on a need-to-know basis.
  • Secure Integrations: Data submitted to Operator portals, booking platforms, and biller systems is transmitted over their secure, encrypted API channels.
  • Minimal Data Principle: SimDel collects only the minimum data necessary for each service. For SIM purchase, SimDel collects no data at all — the customer handles everything on the Operator's platform directly.
ℹ️No data security system is 100% impenetrable. While SimDel takes all reasonable precautions, we cannot guarantee absolute security against sophisticated cyber attacks beyond our control.
13Cookies & Tracking

The SimDel website may use the following cookie categories:

  • Strictly Necessary Cookies: Required for basic website functionality. Cannot be disabled.
  • Analytics Cookies: Used to understand visitor interactions (pages visited, time spent). SimDel may use Google Analytics for this purpose.
  • No Third-Party Advertising Cookies: SimDel does NOT use cookies to serve targeted advertisements.

You can manage or disable cookies via your browser settings. Continued use of the SimDel website after being informed of cookie usage constitutes consent.

14Children's Privacy

SimDel's services are primarily intended for adults (18+). SimDel does not knowingly collect personal data from children under 18 without verifiable parental consent.

  • As per the DPDP Act, 2023, processing personal data of children requires verifiable parental consent.
  • If SimDel becomes aware that a minor's data has been collected without parental consent, it will promptly delete such data.
  • If you are a parent or guardian and believe your child's data has been collected by SimDel, contact [email protected] immediately.
ℹ️As per the DPDP Act, 2023, the prohibition on processing data in a manner detrimental to children applies to all Data Fiduciaries, including SimDel.
15Your Rights as a Data Principal

Under the DPDP Act, 2023 and applicable Indian laws, you have the following rights:

  • Right to Access: Request a summary of personal data held by SimDel and how it has been processed.
  • Right to Correction: Request correction of inaccurate, incomplete, or misleading personal data.
  • Right to Erasure: Request deletion of your personal data where it is no longer necessary (subject to legal retention obligations).
  • Right to Withdraw Consent: Withdraw consent for data processing at any time. Withdrawal does not affect processing done prior.
  • Right to Grievance Redressal: File a complaint regarding any data processing concern.
  • Right to Nominate: Under the DPDP Act, nominate a person to exercise rights on your behalf in event of death or incapacity.
  • Right to Complain to Data Protection Board: If SimDel fails to address your request satisfactorily, you may complain to the Data Protection Board of India (once fully constituted).

How to Exercise Your Rights

  • Helpdesk (WhatsApp): +91 8858018999
  • Email: [email protected] (subject: 'DATA RIGHTS REQUEST')

SimDel will acknowledge within 72 hours and respond fully within 30 days.

16Cross-Border Data Transfer

SimDel's primary operations are within India. Limited cross-border transfer may occur via:

  • WhatsApp: Helpdesk messages are processed by Meta Platforms Inc., which operates servers globally.
  • Cloud Services: If SimDel uses tools hosted outside India (e.g., Google Workspace for email), limited data may reside on international servers.
  • Travel Booking Platforms: International flight bookings may involve data transfer to airline systems operating globally.

Any cross-border transfer is conducted in compliance with the DPDP Act, 2023 and subject to countries not being restricted by the Government of India.

17Third-Party Services

SimDel uses or integrates with the following third-party services:

  • WhatsApp (Meta): Helpdesk communication platform.
  • UPI Payment Gateways: Payment processing — governed by NPCI regulations and respective gateway privacy policies.
  • Operator Portals (Jio, Airtel, Vi): Customers are redirected to these for SIM purchase. SimDel does not share data with Operators in this flow.
  • Travel Booking Platforms (IRCTC, MakeMyTrip, RedBus, Goibibo): For train, flight, bus, hotel bookings.
  • Biller Portals: For electricity, water, gas, insurance, and other utility bill payments.
  • Website Hosting (Netlify): simdel.netlify.app is hosted on Netlify.

SimDel is not responsible for the data practices of these third-party services. We encourage you to review their privacy policies independently.

18Data Breach Notification

In the event of a personal data breach likely to result in harm:

  • SimDel will notify the Data Protection Board of India as required by the DPDP Act, 2023.
  • Affected Data Principals will be informed of the breach nature, data compromised, and remedial measures taken within a reasonable timeframe.
  • SimDel will take immediate steps to contain the breach and prevent further unauthorised access.
ℹ️As per the DPDP Act and DPDP Rules 2025, all significant Data Fiduciaries must comply with strict breach notification timelines. SimDel is committed to adhering to these standards.
19Compliance — DPDP Act 2023

SimDel respects the privacy principles established under the DPDP Act, 2023:

  • Lawfulness & Transparency: Data is processed lawfully and transparently (this Policy).
  • Purpose Limitation: Data is used only for the purpose stated at collection.
  • Data Minimisation: Only necessary data is collected.
  • Accuracy: Reasonable efforts to ensure data accuracy.
  • Storage Limitation: Data is not kept longer than necessary.
  • Integrity & Confidentiality: Security measures to protect against unauthorised processing.
  • Accountability: Established grievance redressal mechanism.
20Contact & Grievance Officer

In accordance with the DPDP Act and IT Act, SimDel has designated a Grievance Officer to address data protection concerns.

FieldDetails
Grievance Officer NameMr. Ravi Gupta
Email Address[email protected]
Helpdesk (WhatsApp)+91 8858018999
Operating EntityAnsh Store
Postal AddressPakri Bir Bhadra, Deoria, Uttar Pradesh — 274206

For any questions, requests to exercise your rights, or privacy-related complaints, please contact the Grievance Officer directly. SimDel aims to acknowledge all privacy-related communications within 72 hours.

Related Document

📄 Also Read: Terms & Conditions

Our Terms & Conditions outline the rules, eligibility, service limitations, and refund policies for using SimDel services.

Read Terms & Conditions →
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Questions about your Privacy? Contact our Support Helpdesk — we'll respond within 24–48 hours.