🔒 Legal Document

Privacy Policy

SimDel — Digital Services Platform (Telecom, Bills, Travel & More)
by Ansh Store, Pakri Bir Bhadra, Deoria, UP — 274206

Effective Date
12 December 2025
Last Updated
March 2026
Version
3.0
Applicable To
All SimDel users — online & offline
Governing Law
DPDP Act 2023, IT Act 2000
Jurisdiction
Courts at Deoria, Uttar Pradesh, India
ℹ️

SimDel (operated by Ansh Store, Pakri Bir Bhadra, Deoria, UP — 274206, owned by Mr. Prahalad Gupta ji) is committed to protecting the personal data of its users in accordance with the Digital Personal Data Protection Act, 2023 ('DPDP Act'), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 ('IT Privacy Rules'), and all applicable Indian laws. Full compliance provisions are scheduled to come into effect by 13 May 2027 (DPDP Rules 2025). SimDel is proactively building compliance aligned with these timelines.

Table of Contents

📄 PRIVACY POLICY — ALL SECTIONS

1. Definitions
2. Scope & Applicability
3. Data We Collect
4. How We Collect Data
5. Lawful Basis for Processing
6. Purpose & Use of Data
7. Data Sharing & Disclosure
8. KYC Document Handling
9. UPI / Payment Data
10. WhatsApp Communication Data
11. Data Retention
12. Data Security
13. Cookies & Tracking
14. Children's Privacy
15. Your Rights as a Data Principal
16. Cross-Border Data Transfer
17. Third-Party Services
18. Data Breach Notification
19. Compliance — DPDP Act 2023
20. Contact & Grievance Officer
Privacy Policy — All Sections
01Definitions
  • "Data Principal" means the individual to whom personal data relates — i.e., you, the customer or user of SimDel.
  • "Data Fiduciary" means the entity that determines the purpose and means of processing personal data — i.e., SimDel / Ansh Store.
  • "Data Processor" means a person who processes personal data on behalf of the Data Fiduciary — e.g., the Operator, travel booking platform, or biller to whom service data is forwarded.
  • "Personal Data" means any data about an identifiable individual — including name, mobile number, address, email, UPI ID, travel details, bill account numbers, and transaction records.
  • "Processing" means any operation performed on personal data including collection, storage, use, disclosure, and deletion.
  • "Consent" means a freely given, specific, informed, and unambiguous indication of the Data Principal's agreement to the processing of personal data.
  • "Data Breach" means any unauthorised or unlawful access, disclosure, alteration, loss, or destruction of personal data.
  • "Data Protection Board" means the Data Protection Board of India established under the DPDP Act, 2023.
02Scope & Applicability

This Privacy Policy applies to all personal data collected by SimDel through:

  • The SimDel website (simdel.netlify.app and all subpages)
  • WhatsApp communication (+91 8858018999) for all service requests, payment verification, travel booking, bill payment, and support
  • In-store interactions at Ansh Store for SimDel telecom and device services
  • Telephone calls and SMS communication with customers

This policy applies to all customers, prospective customers, and visitors of SimDel — for all five service categories: Telecom, Bills & Utilities, Travel & Transport, Entertainment & Finance, and Devices & Accessories.

03Data We Collect

3.1 Data Provided Directly by You

Data TypePurpose / ServiceRetention
Full nameSIM activation, travel booking (passenger name), KYC90 days post-service
Mobile numberRecharge, SIM delivery, all service communicationDuration of service + 90 days
Delivery addressSIM doorstep delivery, device deliveryUntil delivery confirmed + 30 days
Email address (optional)Receipts, e-ticket delivery, OTT account, voucher codesUp to 1 year if provided
Operator & plan detailsRecharge, MNP, SIM deliveryUntil service completion
UPI Transaction ID / UTRPayment verification, dispute resolution1 year
Payment screenshotManual payment verification30 days post-service
WhatsApp message contentAll service execution90 days post-service
Bill account / consumer numberElectricity, water, gas, FASTag, insurance bill paymentUntil payment confirmed + 30 days
Travel details (dates, destinations, passenger names/IDs)Train, flight, bus, hotel, cab bookingUntil booking confirmed + 30 days
Credit card / loan account number (last 4 digits)Credit card bill, EMI paymentUntil payment confirmed + 30 days
Property / tax account numberMunicipal tax paymentUntil payment confirmed + 30 days
Donation beneficiary choiceCharity/donation facilitationUntil donation confirmed

3.2 KYC Documents (Forwarded to Operator — NOT Stored by SimDel)

For SIM purchase and activation: Aadhaar card, PAN card, Voter ID, Passport, or Driving Licence may be required.

⚠️SimDel does NOT store, photograph, or retain KYC documents. These are submitted directly to the Operator's system through the Operator's certified retailer portal or e-KYC tool. Biometric data (if collected for Aadhaar e-KYC) is processed directly by UIDAI — SimDel never accesses biometric data.

3.3 Data Collected Automatically (Website)

  • IP address, browser type and version, device type and OS.
  • Pages visited, time spent, referral URL — for website analytics and security.

No personally identifiable information is collected via cookies without consent.

3.4 Call Records

SimDel may maintain call logs (timestamps and numbers) for service tracking and dispute resolution. Call content is NOT recorded unless explicitly disclosed.

04How We Collect Data
  • Directly from you: when you submit a service request, send a WhatsApp message, visit Ansh Store, or contact us via any channel.
  • From service providers: limited status updates (e.g., activation confirmation, porting status, booking confirmation, payment receipt) shared by Operators, booking platforms, or billers after processing your request.
  • Automatically: via website analytics and server logs when you visit simdel.netlify.app.
05Lawful Basis for Processing

Under the DPDP Act, 2023 and the IT Act, 2000, SimDel processes your personal data on the following lawful bases:

  • Consent: For data collected via the website and for service requests. You provide implicit consent by submitting a service request or using the website.
  • Contractual Necessity: Processing is necessary to perform the service you have requested — recharge, SIM delivery, porting, bill payment, travel booking, etc.
  • Legal Obligation: Processing required to comply with Operator KYC mandates (DoT norms), TRAI regulations, and applicable Indian law.
  • Legitimate Interest: For fraud prevention, website security, and resolving disputes.
06Purpose & Use of Data

SimDel processes your personal data strictly for the following purposes:

  • Telecom Service Delivery: To process SIM orders, recharges, porting requests, SIM swaps, DTH recharges, broadband bookings, and OTT subscriptions.
  • Bill & Utility Payment Processing: To receive your bill account details, verify the bill amount, collect payment, and submit payment to the respective biller (electricity board, water authority, gas company, insurance provider, FASTag issuer, etc.).
  • Travel Booking: To receive travel details (passenger names, travel dates, destinations), search availability on IRCTC/MakeMyTrip/RedBus, confirm pricing with you, collect payment, and deliver e-tickets to your WhatsApp/email.
  • Entertainment & Finance Services: To deliver Google Play codes, brand gift vouchers, and process credit card bill, EMI, tax, and donation payments.
  • Device & Accessory Purchase: To confirm stock availability and arrange device delivery or store pickup.
  • KYC Compliance: To forward identity data to the Operator for DoT-mandated KYC verification for SIM services.
  • Payment Verification: To manually verify UPI payments for all Payment-First services.
  • Customer Communication: To contact you regarding order status, payment confirmation, delivery updates, e-ticket delivery, and service completion.
  • Dispute Resolution: To investigate and resolve refund requests, incorrect transactions, or service complaints.
  • Fraud Prevention: To detect and prevent fraudulent activities, fake payment screenshots, or identity fraud.
  • Legal Compliance: To comply with valid law enforcement or court orders requesting customer data.
  • Website Improvement: To analyse usage patterns and improve the SimDel website experience.

SimDel does NOT use your data for:

  • Selling or renting to third parties for their own marketing.
  • Targeted advertising on third-party platforms.
  • Automated decision-making that affects your legal rights.
  • Any purpose not listed above without fresh consent.
07Data Sharing & Disclosure

7.1 Authorised Sharing

SimDel shares your data with the following parties only as necessary to deliver the requested service:

  • Jio / Airtel / Vi (Operators): Name, mobile number, address, KYC documents — for SIM activation, porting, or recharge.
  • Billers (Electricity boards, Water authorities, Gas companies, Insurance providers, FASTag issuers, etc.): Bill account/consumer number and payment amount — for bill payment processing.
  • Travel Booking Platforms (IRCTC, MakeMyTrip, RedBus, Goibibo): Passenger names, travel dates, and contact details — for ticket booking.
  • Courier / Delivery Personnel: Name and delivery address — for SIM or device doorstep delivery.

7.2 Disclosure Under Law

SimDel may disclose personal data if required by: a valid court order, TRAI/DoT regulatory direction, or a request from law enforcement agencies in connection with a criminal investigation under applicable Indian law.

7.3 Prohibitions

SimDel will NOT sell your data, share it with advertisers or data brokers, or share it with any entity not directly involved in delivering your requested service.

08KYC Document Handling
  • KYC documents are collected at Ansh Store or via the Operator's authorised app/portal on SimDel's retailer device.
  • Documents are submitted directly to the Operator's e-KYC or manual KYC system via Operator-certified software.
  • SimDel does NOT retain, photograph, print, or store copies of KYC documents in any form.
  • Biometric data (fingerprint/iris for Aadhaar e-KYC) is authenticated exclusively by UIDAI-certified devices. This data is encrypted at point of capture and transmitted directly to UIDAI — SimDel employees never access it.
  • Once submitted to the Operator, KYC data is governed by the Operator's own data handling and privacy policies.
09UPI / Payment Data
  • SimDel collects UPI transaction IDs (UTR numbers) and payment screenshots for manual payment verification — for all services requiring UPI payment.
  • SimDel does NOT collect or store credit card numbers, debit card details, CVVs, ATM PINs, or bank account credentials.
  • Payment screenshots are reviewed by authorised SimDel personnel only for confirming payment receipt.
  • Payment screenshots are retained for 30 days post-service and then deleted.
  • UTR numbers are retained for up to 1 year for dispute resolution.

UPI infrastructure is regulated by NPCI and RBI. SimDel has no access to the underlying payment rails or bank account information.

10WhatsApp Communication Data

SimDel uses WhatsApp (Meta Platforms Inc.) as its primary channel for all service requests, payment confirmations, travel details, bill account numbers, and support. When you message SimDel:

  • Your WhatsApp number, name (as registered in WhatsApp), message content, and sent media (screenshots, documents) are visible to SimDel's authorised personnel.
  • WhatsApp messages related to service execution are retained for 90 days then deleted from SimDel's chat history.
  • WhatsApp messages are stored on Meta's servers per WhatsApp's own Privacy Policy. SimDel is not responsible for WhatsApp's data handling practices.
  • End-to-end encryption of WhatsApp messages is provided by WhatsApp's Signal Protocol.
⚠️Do NOT send sensitive documents (Aadhaar, PAN, credit card numbers) via WhatsApp unless specifically instructed by SimDel for a specific service. SimDel will never proactively ask for full card numbers or bank credentials via WhatsApp.
11Data Retention

SimDel retains personal data only as long as necessary to fulfil the purpose it was collected for, or as required by law:

Data TypeRetention PeriodBasis
Mobile number & order/service metadata90 days post-serviceDispute resolution, support
UTR / Transaction ID1 yearDispute resolution, fraud prevention
Payment screenshots30 days post-serviceVerification, then deleted
WhatsApp messages90 daysService execution records
Travel booking details30 days post-journey dateDispute resolution, re-booking
Bill account/consumer numbers30 days post-payment confirmationDispute resolution
Call logs6 monthsCustomer support, disputes
Website analytics data12 monthsPerformance monitoring
Delivery addressUntil delivery confirmed + 30 daysLogistics, re-delivery

After the retention period, personal data is securely deleted or anonymised. Customers may request early deletion of non-mandatory retained data (see Section 15).

12Data Security

SimDel implements appropriate technical and organisational measures to protect your personal data:

  • Access Control: Only authorised SimDel personnel access customer data, on a need-to-know basis.
  • Device Security: Retailer devices used for Operator systems are protected with passwords and antivirus software.
  • Secure Transmission: Data submitted to Operator portals, booking platforms, and biller systems is transmitted over their secure, encrypted channels.
  • WhatsApp Security: Communication via WhatsApp is end-to-end encrypted by WhatsApp's Signal Protocol.
  • Physical Security: Physical documents or devices at Ansh Store are secured within the store premises.
  • Minimal Data Principle: SimDel collects only the minimum data necessary for each service. KYC documents are not retained beyond the submission point.
ℹ️No data security system is 100% impenetrable. While SimDel takes all reasonable precautions, we cannot guarantee absolute security against sophisticated cyber attacks beyond our control.
13Cookies & Tracking

The SimDel website may use the following cookie categories:

  • Strictly Necessary Cookies: Required for basic website functionality. Cannot be disabled.
  • Analytics Cookies: Used to understand visitor interactions (pages visited, time spent). SimDel may use Google Analytics for this purpose.
  • No Third-Party Advertising Cookies: SimDel does NOT use cookies to serve targeted advertisements.

You can manage or disable cookies via your browser settings. Continued use of the SimDel website after being informed of cookie usage constitutes consent.

14Children's Privacy

SimDel's services are primarily intended for adults (18+). SimDel does not knowingly collect personal data from children under 18 without verifiable parental consent.

  • As per the DPDP Act, 2023, processing personal data of children requires verifiable parental consent.
  • If SimDel becomes aware that a minor's data has been collected without parental consent, it will promptly delete such data.
  • If you are a parent or guardian and believe your child's data has been collected by SimDel, contact ravigupta81341@gmail.com immediately.
ℹ️As per the DPDP Act, 2023, the prohibition on processing data in a manner detrimental to children applies to all Data Fiduciaries, including SimDel.
15Your Rights as a Data Principal

Under the DPDP Act, 2023 and applicable Indian laws, you have the following rights:

  • Right to Access: Request a summary of personal data held by SimDel and how it has been processed.
  • Right to Correction: Request correction of inaccurate, incomplete, or misleading personal data.
  • Right to Erasure: Request deletion of your personal data where it is no longer necessary (subject to legal retention obligations).
  • Right to Withdraw Consent: Withdraw consent for data processing at any time. Withdrawal does not affect processing done prior.
  • Right to Grievance Redressal: File a complaint regarding any data processing concern.
  • Right to Nominate: Under the DPDP Act, nominate a person to exercise rights on your behalf in event of death or incapacity.
  • Right to Complain to Data Protection Board: If SimDel fails to address your request satisfactorily, you may complain to the Data Protection Board of India (once fully constituted).

How to Exercise Your Rights

  • WhatsApp: +91 8858018999
  • Email: ravigupta81341@gmail.com (subject: 'DATA RIGHTS REQUEST')

SimDel will acknowledge within 72 hours and respond fully within 30 days.

16Cross-Border Data Transfer

SimDel's primary operations are within India. Limited cross-border transfer may occur via:

  • WhatsApp: Messages are processed by Meta Platforms Inc., which operates servers globally.
  • Cloud Services: If SimDel uses tools hosted outside India (e.g., Google Workspace for email), limited data may reside on international servers.
  • Travel Booking Platforms: International flight bookings may involve data transfer to airline systems operating globally.

Any cross-border transfer is conducted in compliance with the DPDP Act, 2023 and subject to countries not being restricted by the Government of India.

17Third-Party Services

SimDel uses or integrates with the following third-party services:

  • WhatsApp (Meta): Primary communication platform for all services.
  • UPI Apps (Google Pay, PhonePe, Paytm, BHIM, etc.): Payment processing — governed by NPCI regulations and respective app privacy policies.
  • Operator Portals (Jio, Airtel, Vi): KYC and telecom service submission.
  • Travel Booking Platforms (IRCTC, MakeMyTrip, RedBus, Goibibo): For train, flight, bus, hotel bookings.
  • Biller Portals: For electricity, water, gas, insurance, and other utility bill payments.
  • Website Hosting (Netlify): simdel.netlify.app is hosted on Netlify.

SimDel is not responsible for the data practices of these third-party services. We encourage you to review their privacy policies independently.

18Data Breach Notification

In the event of a personal data breach likely to result in harm:

  • SimDel will notify the Data Protection Board of India as required by the DPDP Act, 2023.
  • Affected Data Principals will be informed of the breach nature, data compromised, and remedial measures taken within a reasonable timeframe.
  • SimDel will take immediate steps to contain the breach and prevent further unauthorised access.
ℹ️As per the DPDP Act and DPDP Rules 2025, all personal data breaches — regardless of gravity — must be reported to the Data Protection Board. SimDel will comply as the rules come into full effect.
19Compliance — DPDP Act, 2023

SimDel acknowledges its obligations as a Data Fiduciary under the Digital Personal Data Protection Act, 2023:

  • Processes personal data only for lawful purposes, with consent or legitimate interest of the Data Principal.
  • Provides clear notice to Data Principals about data collected and purpose of processing (Section 5, DPDP Act).
  • Maintains reasonable security safeguards to prevent personal data breaches.
  • Deletes personal data upon fulfilment of purpose or upon request, subject to legal retention requirements.
  • Supports all Data Principal rights including access, correction, erasure, and grievance redressal.

Full compliance with DPDP Rules 2025 (consent manager requirements, detailed breach notification, Significant Data Fiduciary obligations) will be implemented by the statutory timeline of 13 May 2027.

ℹ️SimDel's operations fall within the 'small and medium business' category under the DPDP framework, attracting a graduated compliance burden. SimDel is committed to proactive compliance ahead of mandatory timelines.
20Contact & Grievance Officer

For all privacy-related queries, complaints, data rights requests, or data breach reports:

FieldDetails
Business OwnerMr. Prahalad Gupta ji
Data Contact PersonRavi Gupta (Operations / Data Contact)
Business NameSimDel by Ansh Store
AddressPakri Bir Bhadra, Deoria, Uttar Pradesh — 274206
Established1990
WhatsApp+91 8858018999
Emailravigupta81341@gmail.com
Websitehttps://simdel.netlify.app
Response TimelineAcknowledgement within 72 hours; Resolution within 30 days
ℹ️By using any SimDel service, you acknowledge that you have read, understood, and accepted this Privacy Policy. This policy was last updated in March 2026 and is effective from 12 December 2025.
Related Document

📜 Also Read: Terms & Conditions

Our Terms & Conditions covers all service rules, payment policies, refund terms, and legal obligations for all SimDel services.

Read Terms & Conditions →
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Privacy questions? Email us with subject 'DATA RIGHTS REQUEST' — we'll respond within 72 hours.